William Hill agrees Monmouth Park deal

11May 2013

William Hill

British online and land-based gaming operator William Hill announced that its William Hill US Holdco Incorporated subsidiary has signed a long-term partnership deal with Monmouth Park Racetrack in New Jersey.

The agreement will see William Hill become the American facility’s exclusive sportsbetting provider while additionally serving as the title sponsor for the one million dollar Haskell Invitational horse race, which is due to be run on July 28 as the William Hill Haskell Invitational.

“One day sportsbetting will be legal in New Jersey [and] when it is William Hill will be there,” said Joe Asher, Chief Executive Officer for William Hill US.

“In the meantime, we are really excited to sponsor the William Hill Haskell Invitational, one of America’s great races for three-year-olds at one of America’s great racetracks.”

Monmouth Park is located in the northern borough of Oceanport and is operated as part of a five-year lease by Darby Development LLC in partnership with owner New Jersey Sports and Exposition Authority.

“We have carefully evaluated what sportsbetting company would put us in the best position to succeed and we decided to partner with a world leader,” said Dennis Drazin, an advisor to the New Jersey Thoroughbred Horsemen’s Association and Darby Development.

“We are thrilled to announce this partnership for sportsbetting at Monmouth Park and happy to have William Hill as the proud sponsor of the William Hill Haskell Invitational.”