OpenBet licenses Promote to William Hill

30Jan 2013

William Hill

Online gaming and sportsbook systems supplier OpenBet Technologies Limited has signed a multi-year deal to provide iGaming operator William Hill with its Promote next-generation retail betting content display software.

London-based OpenBet revealed that the worldwide license includes the provision of a dedicated support programme and will enable William Hill to offer betting promotions tailored specifically to each retail shop in order to appeal to customer type variations and preferred events throughout the sporting calendar.

“We have been cognisant for some time that the retail punter’s demands and habits have been changing,” said David Loveday, Chief Executive Officer for OpenBet.

“We have designed Promote to give our customers a platform from which they can greatly improve the range of products and the level of service they provide. The high street bookmaker is no longer seen as just a betting shop but a destination that offers a wider range of entertainment. Operators need the tools available to them to deliver that experience and that is what Promote does.”

OpenBet stated that its PC-based Promote software is ‘entirely compatible with most hardware presently in UK betting shops’ and supports up to 255 separate displays while being able to be flexibly mapped across 40 physical high definition screens without restrictions on screen location, layout or style.

Promote supports all of William Hill’s current Albos and Epos systems across its entire estate, OpenBet declared, and will give the operator the ‘competitive edge’ of being able to tailor shop-specific content, marketing and promotional activities.

“We have to keep adapting and innovating to meet changing customer demands,” said James Henderson, UK and International Retail Director for William Hill.

“Promote gives us the opportunity to keep making the offer more interesting for customers by targeting promotions and content more effectively and tailoring offers at a local level.”